Iconic Audio Brand AIWA Announces Its Relaunch at CES 2023
LAS VEGAS (PRWEB) JANUARY 04, 2023
Legendary global sound leader AIWA is announcing its relaunch at CES 2023. Originally founded by Sony, AIWA was known for offering premium technology and features in portable consumer electronics products at mid-tier retail prices. Now, with Legacy Audio and Infinity Brands (parent company of Altec Lansing) at the helm, AIWA is back with revived technology for a new generation.
For over 50 years AIWA has been a trusted, recognizable brand known for innovation, quality, sleek designs, and value-added price points. Its new line will honor the brand’s heritage with revamped sound products including earphones, headphones, speakers, retro boomboxes, and more. AIWA will also extend its proven technology to introduce a new generation of smart appliances, bringing innovation further into the home with kitchen, floor care, and heating and cooling products.
“As an iconic sound innovator, AIWA was a natural addition to the Infinity Brands portfolio,” said Ike S. Franco, Founder & CEO of Infinity Brands. “Having grown as a leader in the global audio space, Infinity Brands is perfectly positioned to impress its industry expertise on the AIWA brand, revamping its sound products and leading the expansion into new categories. AIWA has always offered great tech at an affordable price point and we’re eager to continue delivering on this promise with updated products for those who grew up with the AIWA brand.”
AIWA’s new audio line will pay homage to the original brand offerings, providing small products with big sound. The line will tap into the retro and nostalgic core of the brand, putting a modern twist on old favorites including the AIWA EXOS Boombox Speaker. AIWA’s home line will introduce the next generation of smart appliances that meld convenience and technology. Similar to its sound products, its home line will provide a comfortable versatile style that can spice up kitchen, living, indoor and outdoor spaces. From the Temperature Controlled Travel Coffee Mug, to the Quick Cook Convection Air Fryer, to the 6-in-1 Cordless Vacuum, there are products for everyone and every lifestyle.
As the revived brand continues to grow, AIWA is actively seeking partners for licensing and collaborations. With audio and home already supported via Sakar and Xtreme Cables respectively, the home theater, accessories, laptop and gaming categories are currently available for licenses.
AIWA will be launched at CES 2023 in the Altec Lansing booth in Central Hall (#17964) where its full lineup will be on display. For more information on AIWA products, please visit http://www.aiwa.co.
Founded in 1951, the Japanese engineered brand AIWA was globally known for making quality and reliable audio products. Today, AIWA continues the passionate pursuit of bringing people together around music and quality products. They produce category-leading devices by following the simple formula of delivering innovative and distinctive designed equipment.
About Infinity Brands
Infinity Brands is a full-service brand management agency owned by Infinity Global. The agency focuses on strategic acquisitions of well-known brands poised for market repositioning. Infinity Brands brings together the best in entertainment, sports, and fashion to create brand experiences unlike any other.